For the next iteration of the Behind the Mac campaign, we paid homage to the Brooklyn creative community. Featuring the likes of RZA of Wu-Tang Clan, the artist Kaws, rap group Flatbush Zombies, to more local and unknown creatives doing their part in the community like Julia Moak and Samantha John. We took over Brooklyn, placing the OOH in areas that played a part in the artist’s story and culminating with the campaign behind Tim Cook at the Apple Keynote event.
Agency - TBWA Media Arts Lab
Photographer - Joey L.
Copywriter - Evan Brown