Washington Commanders tight end Niles Paul went on record stating that he was afraid to bring his favorite drink Capri Sun to training camp because his teammates would steal it. Well, we couldn't sit by and allow this to happen so we created a "high-tech juice extraction system" for him. When it was delivered to him at the Redskins facility, a reporter happened to be there and the story of the Capri Key took off appearing in NPR, USA Today and Deadspin.
Agency - Saatchi & Saatchi
Copywriter - Will Binder