For the final spot during the Who's In campaign, we wanted to recap the amazing year of the inaugural College Football Playoff by reliving the exact moment that determined all 124 team's fate to not make the playoff. Literally showing their dreams being crushed and celebrating the four team's that did go unscathed to the first ever playoff.
Agency - Wieden + Kennedy
Director - Brian Beletic
Copywriter - Will Binder
Awards - Clio Sports Silver + Bronze