A campaign for Sportscenter celebrating how athletes strive to be on it and how fans know that great moments are immortalized on it. Whenever you hear the iconic "Da-Da-Da, Da-Da-Da." mnemonic you know something amazing just happened.
We created posters and gave them out at games, harkening back to the days when you were a kid and had posters of your favorite players up in your room and had in game integration so whenever an amazing play happened live the Da-Da-Da sound would play.
Agency - Wieden + Kennedy
Director - Stacy Wall
Copywriter - Will Binder
Awards - Clio Sports Silver