During the holiday season, we took over a karaoke bar and surprised unsuspecting karaokers the chance to sing their favorite holiday carols. What they didn't know was that a huge wall would fall down and challenge them to see if they would keep singing but in front of a crowd of thousands from NY Taxi cabs to being on the jumbotron at the Washington Wizards game. Liquid courage was our friend that night.
Agency - Wieden + Kennedy
Copywriter - Will Binder
Awards - Cannes Lions Marketer of the Year